Author Archives: Blaze

CONvergence 2022 schedule

So I am going to Minneapolis in August for the CONvergence convention. Hopefully, I’ll see folks there, but I just found out my schedule, and things are going to be a bit hectic. Fortunately, I’m also going to be in town for a few days ahead of time, so if you want to get together for a meal or coffee, let me know now so I can arrange things. (Move quickly, ya hear?)

This is my first time at this con, but Fabulous Publisher Babe™ is from the Twin Cities, and knows a lot of folks from the con scene, as well as on the ConComm. These people are pros, from all I’ve been told. And all I’ve seen, talking to them.

It was last night during dinner when I nearly swallowed my tongue. 😉

Each panel came as a separate email. Back to back. Fifteen of them in short order.

I’m gonna be busy. Flat out crazy, from dawn to dusk, it seems. And will be introverting in between often, because I’ll have to basically be ON for four days. It will be fun. I will learn lots, share lots, and meet a bunch of folks. I’ll get to see some old friend IRL, as well as IRL some folks who have only been email addresses until now.

So, if you are coming, or are local, check below and see if any of these look like fun.

Fabulous Publisher Babe™ also informs me that her schedule isn’t nearly as hectic, but I made the foolish mistake of saying I’d be fine with a lot of panels. They took me up on it. Usually, being wide open means half as many, and then I will frequently volunteer as a panelist when something comes up. (Someone sick, someone late, utter catastrophe. One OryCon, they realized the day before that they had a panel with nobody on it and sent out a frantic call for anybody to help. I was there.)

Anyway, hope folks feel like making the trip to Minneapolis in a month. Would like to see you all and maybe start putting faces to names. If all this works out, she and I have talked about this becoming our “Home con” since Orycon is skipping 2022 and might be done. (Sad, but nature of things, ya know.)

If you have questions, please don’t hesitate to reach out. Me or her. As noted, we’re coming up a little early to see family, so I’ll be around.

Cheers,

b

8/11 (Thu)

Indie Publishing 101, scheduled for 8/11/2022 2:00 PM.

Clothing Styles, Textiles, and Politics, scheduled for 8/11/2022 5:00 PM.

Physics of Space Combat, scheduled for 8/11/2022 8:30 PM.

8/12 (Fri)

Going from Short to Long, scheduled for 8/12/2022 11:00 AM.

Rock the Genres, scheduled for 8/12/2022 5:00 PM.

Writing and Publishing Serialized Fiction, scheduled for 8/12/2022 8:30 PM

8/13 (Sat)

How Can SF Franchises Help Suggest Environmental Solutions?, 8/13/2022 9:30 AM.

Microfarming, scheduled for 8/13/2022 11:00 AM.

Enterprising Individuals Live!: Star Trek: First Contact, scheduled for 8/13/2022 2:00 PM.

Things Cyberpunk Got Right, scheduled for 8/13/2022 3:30 PM.

Licensed RPGs, scheduled for 8/13/2022 5:00 PM.

Roleplaying Informing Writing, scheduled for 8/13/2022 8:30 PM.

8/14 (Sun)

Space Traffic, scheduled for 8/14/2022 9:30 AM.

Putting the “Punk” Back in *Punk Genres, scheduled for 8/14/2022 12:30 PM.

Science of Cooking/Baking, scheduled for 8/14/22 3:30 PM.

That Old Bottle

I had a Coke yesterday. Maybe not exotic to some of you, but I made a conscious decision in July of 2013 to stop drinking soda pop. Too much corn syrup in my life. Too many chemicals. Not healthy.

Summer 2013 was kinda one of those big ones. At least for me. Major emotional breakdown. In a good way, because I realized that I wasn’t happy. Hadn’t been happy in a while. Needed to make changes. Drastic ones.

Had been single for a while at that point. Wheels spinning in place. Gears grinding.

Decided I was making changes.

I do this every June. Become someone else. Usually, subtle. Small changes. Stack rank my life and look at it. Throw out a hobby or something and rearrange the rest.

2013, I tossed most of me into the garbage and moved on. Decided to be happy. Worked, too, because not long after that I ran into the Fabulous Publisher Babe™ ^again^ and many of you know how that turned out.

Stopped drinking soda pop. Didn’t get a haircut again for a couple of years, so it ended up past my shoulder blades at one point. Starting eating far healthier.

Since then, I’ve had a couple of sips of something and one root beer float.

Yesterday, a group of writers got together for lunch. We used to do this in the old days monthly, but that kinda fell apart in 2020 for all the obvious reasons. Hadn’t put it back together until now.

We used to go to The Rock Pizza. The old franchise in Alderwood is apparently a Chinese joint today. The more recent place ^said^ they were open on the weekend, but were only doing takeout when we got there.

Ended up at a fast food Italian place down the road. I ordered the chicken fettuccine Alfredo. Let’s just say that it was about as flavorful and exciting as what we around here call “mommy blogger food.”

But they also had bottles of Coke in a bin of ice. Mexican stuff, supposedly with real sugar. Haven’t had one of those in quite possibly a decade. Grabbed it, popped the top, had a sip.

Underwhelming, much like the food. The company was excellent. Made up for the rest, but that Coke was…I don’t even know what to say.

I stopped drinking sugary stuff and weaned myself off of sweet for the most part. These days, I drink Spindrift, which tends to be a teaspoon of fruit juice in a can of carbonated water, without added sugar.

The coke was sweet, but in a yucky way. Industrial. Chemical. Drank it, so that I could say that I had, but didn’t really enjoy it. These days, I’ll order an Arnold Palmer in the evening, unless I get some wine. Coffee up until about 2pm. Granted, I’ll put sugar in the coffee, but ijits around here think that coffee beans roasted to only a four are for wimps. I know places where you can get a six. The asphalt you drive on to get there is probably only a five.

Rain makes the locals crazy, so they roast coffee to a six. Yuck. Like the Coke.

But for me, it provided a perfect snapshot back nine years. She and I have a running joke about something being “Three Days Ago” and thus forgotten or irrelevant, depending.

This was nine years. I’m coming up on the anniversary of her in a month. And our seventh married in July. And meeting her for the first time fourteen in the fall.

He was angry. Unhappy. At an emotional breaking point. Fortunately, it all worked out well and nobody ended up destroyed.

But that bottle of Coke framed it. Brought all back.

Yuck. And everything along with it.

Happier these days. Having far more fun. Looking forward to things, when a lot of those old cohorts are trapped lamenting the loss of “how it used to be.”

Bruce Springsteen covered it in “Glory Days” and I look at some of those folks and understand what he was talking about. But I don’t ever want to go back. Not there. Not other places. I get to live in an amazing moment with good friends.

And look at that empty bottle of Coke and celebrate who I have become instead.

Rich Wise: A Friend

I lost a good friend yesterday.

Back in 2018 (I think), Fabulous Publisher Babe™ and I took the Coast Starlight (Amtrak) to Los Angeles from Seattle. Overnight, so we got a cabin and hung out there, plugged in and writing while enjoying the scenery and talking publishing. (Duh)

Outside of Oakland, we hopped off, because the main train continues down the coast and stops at every little town. We took an inland spur that only stopped a few times, and got us to Bakersfield, where everybody exits and you hop one of several buses that take you over the mountains and down into the basin. It also got us to Union Station in downtown LA something like 6 or 8 hours faster than we would have done otherwise. Worth the effort, though now I have some friends along the coast and might have spent the night somewhere around San Luis Obispo or Santa Barbara to see them.

So, part 2 of the trip. Now we’re in a car with sets of facing bench seats, instead of airplane mode with everyone facing forward. She and I are talking publishing and writing, because, hello, have you met us?

Gentleman sitting next to her listens to the conversation for a while, growing more interested because we’re getting pretty esoteric after an hour. At some point, he starts asking questions, then fully joins in the conversation.

As an aside, I tell people that I like to “collect interesting people.” I do. The worst sin you can indulge in is to be a boring conversationalist. Even sportsball can be made interesting. Ya gotta work at it.

Rich was interesting. And way cool.

He had been a young pro golfer, on the circuit. At the time I met him, I’d have said in his early sixties, so this would have been thirty years ago. Knew all the big players, and still stayed in touch with a few, but he never quite made it to the show.

Eventually, he gave up that dream and became a teacher. Taught high school golf for a long time, and had recently retired.

As noted, way interesting and capable of holding his own in a conversation with complete strangers, on a topic he didn’t know a damned thing about, but wanted to learn. So we firehosed him. (Some of you are nodding.) And he absorbed it.

Long story short, we got to Bakersfield, and promptly fled, as all right-thinking people would. (Yes, you, too. Heh)

Our bus took us to downtown. Rich was headed inland to Riverside, so he was on a different bus. We had been teasing each other by that time about not getting on the wrong bus, so we swapped phone numbers.

Trip to LA was fine. Met a niece and hung out with her. Rented a car and drove to Vegas to see some friends. Flew home.

Stayed in touch with Rich. Not much. The occasional text.

He had divorced a while ago and remarried Tamara. She had her own interestingness, and he’d wondered if we might be interested in helping her get her biography out. We love doing that sort of thing, so we did.

Hell of a book, too. Raw, and I was the “copyeditor” who had to clean it up just enough to handle technical things like commas and periods, without stripping out her voice. Think I did a pretty good job.

Little Girl Lost, Woman Found

They are both neat people and I enjoyed the regular and occasional texts back and forth. Never much. Mostly hello and a quick update, when they moved from Riverside to Missouri. Or later to his tribe’s reservation in Oklahoma.

At the time, I didn’t know, because he didn’t talk about it, but he spent most of 2021 fighting cancer. They thought they had resolved it with surgery late last year. Apparently, back in March it came back, heavy and fast.

Rich was in home hospice for the last three months. He slipped into a coma Wednesday and died peacefully Friday afternoon.

I only know now because Tamera sent me a text late yesterday as she sorted through things and wanted us to know, because she knew how much Rich and I enjoyed chatting and being friends.

Just a couple of hours on a train, several years ago. I never saw him again after that, but the modern age reduces that to phone calls, texts, and email. You can keep up with old friends. And new ones.

And folks that wander across your path for only a moment, bringing their light into your life and leaving a candle lit after they go.

I have that candle in my mind.

But I miss my friend.

“You are a commodity, not a brand”

Fellow told me that the other day. Part of a discussion on the interwebs about the different lifestyles that come with Indie Publishing.

First off, if anyone tells you that “you MUST” do X, feel free to ignore them. I’ll offer suggestions and hints, but I haven’t found the secret handshake that made me wealthy beyond all dreams of avarice.

Not that I would mind.

I can tell you what works for me. I can look at what worked for other folks.

I can quote you back some sage advice folks like Kristine Kathryn Rusch shared with me along the way. Considering how long she’s been in the business, I’m inclined to listen to her. Don’t always agree, but woman’s seen a lot.

Especially when she talks about folks that have a system. That have “you MUST” as part of their vocabulary. She also likes to circle back occasionally and note how many of them have vanished completely from the ecosystem that perhaps they once dominated.

Gone. Poof. They had a system. It worked for a while. Then other people started using the same system (maybe they started teaching classes or something). Or maybe the system took advantage of a quirk in a rules algorithm that got changed and broke things.

[I have a friend who works at Amazon who is only allowed to nod knowingly when I mention that. He has a full team dedicated to finding such things and breaking them with hammers. And maniacal laughter occasionally.]

So we talk about what works for us.

I’ve tried Kindle Unlimited. Put a series in. Saw the results. Pulled them out a year later.

Didn’t make much money. Didn’t generate many new fans.

Folks in KU are a different reader that those outside.

Folks in KU want all the books they can consume for that $10/month they pay. And it turns out to be a lot of books. Good for them. KU pays about $0.0045/page read, at least recently. Two hundred page book yields ninety cents, give or take.

If I sell that same book on Amazon, let’s assume it was for sale for $5.99 (most of my longer novels are). I’d make roughly $4.05 net.

Bit of a difference there from the same single event. I can make a living at four dollars a sale. Don’t need all that many such happenings per month. You should take your monthly income and divide it by four. That’s how many such novel sales you would need.

Not all that many, is it?

But us Indies are always looking for more money. To do that, we have the choice of being in KU or being wide. I talk occasionally about how I listened to country music in the 90s (don’t ask). Garth Brooks released an album that was only available at Walmart. Exclusive. Kinda like Kindle Unlimited. I stopped buying his music. Have no idea how many albums the man has released. Stopped being a fan of his. Never looked back.

I want to serve all my fans. That means my books are in Kobo and their subscription service, which does not require exclusivity. iTunes, or whatever it is this week. Barnes and Noble. The library (you can ask them to acquire copies for you to check out. Prices are good.) Plenty of other places.

I don’t want to be a commodity. I’ve done experiments where I dropped the prices of some of my books to free as a test. Every time, I see a burst of downloads. Then I look at book two in the series over the next three months.

I have never seen any change in sales from before the price drop.

Folks downloading free books aren’t reading them. They are collecting them. Obsessively. Or too cheap to buy the rest of the series when that costs them money.

Same goes with KU. Folks don’t want to spend money.

I know any number of folks who tried KU over the years. Maybe they built up a following and made decent money doing it. Can be done. Hell of a treadmill, though.

A number of them turned around later and tried to exit Kindle Unlimited. Tried to create that same success in the wider world to match what they’d had in the walled garden. (That was what they called AOL in the old days. About as successful, meaning great for a while, then tapered off and failed. I have my doubts about the long-term viability of KU)

I’m not sure I know anybody that has had success inside KU and then managed to turn around and manage it outside as well. Generally, that’s because you are a commodity.

Interchangeable with any of dozens of other folks in your niche genre. Readers are looking for the cheapest entertainment they can get. Amazon wants folks to keep putting books in, because that’s a nice, steady income for them each month.

Us commodities are not so successful, because we are not brands in there.

I am a brand. I work at being a brand. That’s more than just a sub-genre I write in, because I write in several. And I write in other genres. You know what to expect from a Blaze Ward book, because I try to be consistent in my themes, tones, and stylistic choices.

I want to entertain you. I need you to come back and buy more books if I intend to live a lifestyle that doesn’t involve a job. I need your help. So I need to provide you with value.

On the flip side, those folks that just want free books don’t help me. They don’t really care what the book is, as long as they don’t have to actually pay full price for it.

I’m wide. As wide as I can get. That’s on purpose. I can back up my choices with logic and evidence.

For you, if you are in KU, I’d ask why. You might make it work. I know folks that do. Not many, and it gets harder every week, but some do.

As you build out your career, where do you think you are more likely to find fans and build up a llifestyle? What is your roadmap?

Do you have a roadmap? Do you have a long-term goal?

Or are you throwing wet spaghetti at a wall to see what sticks? (Granted, we all do that, so I’m not about to kink-shame you for it, but even then, I have plans and measures of success or failure to pursue.)

Are you going to be a commodity, or a brand?

The Neighborhood Horse

I bought property at the end of a cul-de-sac. In a quiet corner of rural King County (Seattle), with only two access points (NW and SW) for an area roughly 100 square miles. (The county bought the land around Rattlesnake Canyon and closed it off years ago, so you can’t get through that way anymore. EVER.)

To get to my house, you drive down the road, turn a curve, go to the end, and you’re facing my gravel driveway. Then you wind up and around 150 meters to a plateau midway up the hill, where the house is.

Remote. Nearly feral.

I bought the land in 2010. Got the house done in 2015. Most of my neighbors had no idea anybody lived up there until 2018, because the two neighbors I do know are socially isolated from most of the rest of the folks around here (the hippies have a driveway out on the main road instead of into the neighborhood, and the guy directly south of me is an asshole that everyone around here hates, and not just me.)

I’m also not on the common well that they all use, so they have a neighborhood water association. That entity had it’s annual meeting yesterday, and the hosts (who I do know well) threw a BBQ afterwards and invited the rest of us to come down and say hello. Finally got to meet more than half of the folks around here, after just waving at them as I go by for so long.

Nobody knew that I was here for the longest time, because there is a landlocked chunk of 15 acres above me (I have 6.5 myself). The woman that lives up there (if I understand the story correctly), bought this whole section (1 square miles in American parlance) back in about 1962-63. Originally, her and her husband lived down on my pond, before selling chunks off to developers over the years. (They built that current house starting in ’64. Got power and a well in ’65, as the story goes. The kids used to ride their horses down through the current neighborhood in the early 70s.

The parents divorced at some point a long time ago and this 80+ year old woman is at the top of the hill. Railroad along one edge. Wilderness Preserve (public park land) on another side. Steep hill down on the third, and me below her, with her having an easement driveway over my property to the street below.

Crazy lady. Not bad, just stubborn as hell. Her kids are maybe 5-10 years older than me, and I’m friendly with both when they come up to see their mom. Know a couple of the grandkids as well. All adults at this point.

Then, there is Jimmy-Jack.

E is a small woman. And used to ride racehorses at the old track south of Seattle, some 40-60 years ago. Her daughter (mid-50s) still jockeys occasionally, but mostly works as a carpenter. Also tiny. Also stubborn. Barbed wire and tan.

In addition to an ongoing string of big dogs and chickens, E also rescues old retired racehorses.

Horses run professionally for only a few years, then they’re done, but can live 30+ in the right circumstances.

The hippies at the bottom of my hill have had to bring up an excavator a few times while I’ve lived here, so they can dig a hole and bury a dead horse.

I figure there are a few dozen dead horses up there. Can’t wait until somebody buys it after she dies and decides to build their dream house. 15 acres remote but only 10 minutes to Starbucks will go for a lot of money, until they look at all the dead cars, trailers, junk, etc. up there.

And then have to deal with unmarked horse graves.

I might be looking forward to being a fly on the wall that day, but I have a small soul and while her kids are nice, she can be a pain in the ass.

Neither here nor there. (Personally, I’ve suggested to the county a few times that they buy it themselves and extend the Wilderness another 15 acres while they can.)

Today, I wanted to talk about Jimmy, but it required some set up.

Jimmy-Jack is a 30-year-old retired race horse.

Two years ago, we had a friend come out and stay with us for the summer, sleeping in the camping trailer because COVID meant that everyone needed to be isolated, and she had a job as a shopper for folks, delivering groceries to their house.

She is also a photographer, and a loving soul.

Jimmy used to come down the hill regularly to hang out with her. And she’d walk up and say hi to him.

Sure, there’s a fence. Might Keep a shy sheep in. Jimmy just steps over it. Then down the driveway, cut across, and graze in my septic field. In the old days, I’d have to chase him off, but we both got over ourselves and he was mostly looking for company. And nice grass, because it’s all trees and shade up there, so nothing green he can just munch on.

So Jimmy would come down in the summer of 2019. Usually in the late afternoon. Then he’d head back up around sunset. I stopped chasing him off, and my guest made it a point to clean up the horse apples he’d leave, so it was fine.

Weird, but fine.

Because while some of you have neighborhood cats you might feed. Or the dogs that run around and hang out, I have a neighborhood horse.

How you know you live in the country.

At one point that summer, E was in the hospital and rehab, so her kids and grands had to come by twice a day to feed the various animals. One day, the dog and the horse both come down, late afternoon/early evening. The dog is friendly enough. Barks, but it isn’t a warning bark or a friendly play.

“Hey, you!” kind of bark.

Jimmy’s with the dog, hanging out. Watching me.

This goes on for a few minutes, so I grab Fabulous Publisher Babe™ and we walk up the hill, with both critters making a beeline ahead of us once they’re sure where headed that way.

Through the gate. Wind long ways around the driveway. Jimmy practically dancing, though he and I have a carefully-armed neutrality. (My dad got kicked by a horse 40 years ago. Broke several ribs and nearly killed him.)

At one point, Jimmy stomps right over, so I grab him by the halter and tap foreheads, telling him to behave.

Horse is ornery, not dumb. He nods and heads off to where his feed bucket is.

We get to E’s house. It’s unlocked. I don’t go in often, but it was obvious nobody had fed the critters today and they were starving, so I yell, open the door, yell some more, then go find the two feed barrels and get the dog and the horse fed.

Head back down, having done our good deed.

Smiled.

About 15 minutes later, one of the grandsons drives up E’s driveway, on his way to feed the critters. I can only imagine his response when he got there. I’m sure both animals told him they were starving and had never been fed in their lives. (Never trust a horse about his feeding schedule.)

After that summer, the guest moved on. Jimmy stopped coming down.

Until about a week ago. Guess he was kinda lonely. Or maybe missed the good grass.

Always interesting, waking up at 4am to the sound of hooves clomping along outside the wind. Dark brown horse, so I’d have to hit him with a flashlight to see him.

Usually, just clapping loud or yelling at him to go home is sufficient and he’d prance back up the driveway.

All a big game to that dork.

Won’t say I’ll miss him when he finally goes, but I will miss the stories I can tell about having a neighborhood horse.

Forever Learning

A long time ago, I came to the realization that things in life were either going to go uphill or downhill. You were either conquering mountains or settling for living a perfectly flat and boringly dreary life until death finally remembered to come for you.

Nope.

When I met the Fabulous Publisher Babe™, she introduced me to the Anti-Stodgy Campaign, where she tries to do one completely new thing every month. Doesn’t have to be earth-shattering. Just new and different. Take a new way driving somewhere. Try a new toothpaste. Eat at a new restaurant.

New.

Uphill, looking for new mountains to conquer. I’d already been doing that, so it was easy enough to transition into a formal format of things. I’m still learning.

In fact, I always plan to be learning new things. Forever a student.

I joke with folks that my nickname should be Xuéshēng (Chinese), although I suppose Sinh viên (Viet) might be more appropriate, considering.

Learning new things these days means I started about a year ago with a new form of Tai Chi in the Park taught by a friend of mine: Sifu Stone. Traditional Beijing form via Taiwan. Chen Pan Ling 99. Nothing at all like the Yang style (24) that is most common around here. More complicated than just four times as long.

I took to it because in the mid-90s I studied (Vietnamese) Hong Gia Kung Fu at a dojo in Garden Grove, CA. (Orange County, south of LA). There were mornings where I had worked until 2am as a bouncer at the Riverside Cowboy (Riverside, CA, well inland), then driven straight to the dojo and parked in the lot and slept for a couple of hours until folks arriving at 730 tapped on the window of my truck to wake me up for 3-4 hours of training.

And I’ve studied other forms over the ages. All my Vietnamese cousins were profoundly weirded out to learn anything about English Quarterstaff, when they were used to the bo. But then, Robin Hood wasn’t a cultural touchstone with them.

So I’m learning. Got the 99 form down last year and continue to refine my understanding of the movement and the process. The intent.

Then Sifu Stone went back to Maryland to spend a week with his Sifu, and brought home a lot of new things for the PNW students to pick up. We’ll be learning a weapons form based on the standard cane that folks use to walk around, which is really something more of a basic sword form. All the motions are similar, but the stick doesn’t require perception of where your edges are as you move.

Not a particularly complex form, either. Probably about 25 motions, thought Sifu only taught us the first half-dozen.

One of the other students was surprised at how quickly I picked it up. I told her that I’d studied European longsword (1 and 2-handed) at various times in the past, and there are only so many ways to swing a stick to hurt someone.

After that, there will be at least one formal sword form, based on the Jian (a long, skinny blade intended to be wielded generally one-handed, and not typically sharpened more than about sixteen centimeters from the sharp tip. Thick spines that can be used to thump. Or as the old saying goes: “Edge wounds, point kills.”)

Lots of experience with that sort of thing. Plus I own property with blackberry brambles. And a machete. I have spent a lot of time over the last decade plus hacking my way through such brambles. You learn where the blade is, where the thorns are, and how to sweep through without getting hooked.

The definition of summer around here is best summed up as “I’m bleeding.” Because I do.

But I learn. Cane form. Then sword form. That will keep me busy.

I’m far more flexible today than I was a year ago. As in, bend over to put on and tie both shoes while standing, and not (usually) fall on my head. (Not today. I hurt from stretching new muscles too far yesterday.)

Still, student. Xuéshēng. Sinh viên.

Forever learning. Forever doing.

In my case, I wanna be that annoying old fart at the park doing forms when I’m 80. Because I’ll still be in good enough shape.

Don’t plan to teach. Sifu Stone is roughly 8 months older than me, and much more committed to that side of things.

But I’m forever learning. Trying new things, and in doing so, building up new muscles for excitement and long life.

Having fun, because at the end of the day, that’s what its all about.

What are you doing to stay active and happy?

Fanboy Report – 20220502

I got to fanboy yesterday. Phil Kosnett (the now-former Ambassador) and his lovely wife Alison have been on a west coast swing, visiting their daughter in LA and then their son in Portland, OR. And they were gracious enough to carve out time for me and Fabulous Publisher Babe™ to have dinner with them last night.

Drove down Monday morning to see one of my step-daughters for the first time since before the plague (medical issues have kept her isolated from any possible infection) and we got to have lunch and hang out with her all afternoon. That included a trip to a hydroponics shop south of downtown where I got to watch the Babe nerd out entirely with the guys that worked there and buy bulk supplies for the hydroponics facility just off my kitchen in the main house.

Then the three of us sat in Rose City Coffee off Milwaukee and talked until nearly 6pm.

I love collecting interesting people. It makes life so much better when you can sit and lose hours jabbering about all sorts of things.

Then dinner. German place on East Division. Olympia Provisions Public House. Great food. Great staff. Fabulous dinner.

Went in expecting Phil and Alison. Also got to meet Alex and Nik (up from Los Angeles) and talk to everyone for several hours over meat and coffee. Four more interesting people to sit and listen to. All of them lead interesting lives. Interesting people. Lotsa fun.

Best part was when I got to ambush Phil. Brought along my Dad’s old briefcase that I stole from him some thirty-five years ago, because it was big enough and had the hard sides I needed.

I had brought along all seven Kosnett books currently available in print. Phil got a chance to read the whole series in Advanced Reader Ebook Copies last fall, because I wanted him to know the whole story while he still had Redshirts to taunt at the US Embassy. And I’ll ship him two sets of copies of 5 & 6 in the fall. One set I’ve signed and one for him to sign and ship back to complete my set.

After dinner, I got him to sign all seven.

Best part, however was having him sign my copy of the original Star Fleet Battles rules from 1983. Gonna scan the actual rules pages and put them back in the folder, because I’m framing this one for my brag wall.

And you can see the genesis of the whole CS-405 trilogy right there in Historical Scenario SH1.0 – Sabotage.

While on a special mission during Y161, the Federation cruiser Kongo was suddenly confronted by a Klingon Battlecruiser. Fearing possible interference with his mission, Captain Phillip Kosnett ordered the warp engines brought to full power and discovered that they had been sabotaged! The First Officer and Chief engineer began frantic repairs as the enemy cruiser closed for the kill.

Sounds an awful lot like a broken JumpSail behind enemy lines, doesn’t it? And his daughter laughed that this misspelled his first name back then. (Only one L, like Alison.)

And it turned out that I was wrong on where he found me. I thought he had a Google Alert, like many of the folks I know famous enough to pay attention to that. Nope, he had a subscription to Scrib’d and typed his name in to see if he got any hits. Boy, was he surprised. At the same time, he is the subject of various fiction from the Star Trek/Star Fleet universes, and even has his own Star Trek action figure. (I’m too cheap for action figures right now, unless someone knows a way to do them for less than like $500 plus printing costs for design, et al.)

He found Queen Anne’s Revenge, and had to read it. And reach out. ’cause he’s awesome.

Finally, we headed out and got several pics of everyone. I cropped this one to only show me, Phil, and the Babe, because it’s too early in the day to check with the other three that its okay to show them as well.

From there, the long drive home. Left the house Monday morning at 9am. Got home about 11:15pm. Grumptacular kittie only partly mollified by sitting on someone’s lap and purring as we unwound. I’d had coffee in the afternoon and with dinner, which I don’t normally do, because I knew I’d need to stay sharp. It had been monsoon all the way down, but the drive back was lovely dry.

And I got to fanboy all over Phil. Better, he took it graciously, because he’s such an awesome person.

Right now, he and A live on the east coast in a Carolina vacation home they’ve kept while being assigned all over the damned world doing things for the State Department. As both of the kids are on the west coast, possibly permanently, I’m hoping they maybe decide to live close enough that I get to see them occasionally.

They both have such interesting stories to tell. This is a picture of Alison holding an M203 (M-16 with underbarrel grenade launcher) while in Iraq, apparently as a joke with the troops guarding her while she was in the field.

To counter it, I also have a meme pic that has Phil in it, originally produced by his friends at State. He’s even putting that image on the cover of a book of essays he is editing right now.

 

This is why I like them so much. And look forward to hearing more of their stories. Fantastically interesting people.

Better, now that he’s no longer a formal government employee, he’s allowed to have his own opinions. And part of that might be writing some of the science fiction he’s been such a nerd for for so long. He suggested at one point a story that was basically Murder On The Orient Express, but told as a formal diplomatic cable, by someone who’s an expert in such language.

Y’all should lean on him to do it, because even set in space on a luxury liner or transport of some sort, it sounds like something utterly unique and really fun. The Babe looked him dead in the eye and said “You write it, and we’ll build an anthology around it.”

Snicker. Not like I haven’t already done that four times between Blaze Ward Presents and the Special Editions.

So that’s my show and tell this stupendous Tuesday morning. And my utterly amazing roadtrip ADVENTURE on Monday.

Sorry that I’m taunting you over leading such mundane lines but I got to have WAY TOO MUCH FUN yesterday, after too long cooped up in the house hiding from other weirdos. And then to hang out with two sets of fun folks I could talk to for hours.

What are you doing to make your world a more interesting place, and yourself the sort of dinner guest that people can’t wait to invite over?

Shade and sweet water

b

West of the Mountains, WA

Anti-Stodgy and Muppet Flailing

I’ve talked elsewhere about Fabulous Publisher Babe™’s Anti-Stodgy campaign. It arises from research showing that between about ages 14 and 24, your tastes tend to lock down.

Same food. Same music. Same clothing. Same routine.

Humans are creatures of pattern, so they get into something and stay. That’s how mid-life crises come about, when someone wakes up one morning wondering what the hell they’ve been doing with their life for the last twenty years.

Or, to quote one of my favoritist characters recently (Kohahu Kugosu): Comfortable kills.

I try to keep myself uncomfortable. Simple as that.

Stay out of the rut.

A good chunk of that gets wrapped up in my own Anti-Stodgy campaign.

In answering “Yes” to new experiences when something comes up. Done some stupid shit. Made some mistakes. Learned some amazing new things.

Until recently, I did two monthly newsletters. One dedicated to Publishing news, and the other the infamous Anti-Stodgy/Redneck Chef newsletter. Combination of new experiences I’ve tried and new recipes I’ve come across. (Redneck Chef is now exclusive to my Patreon for folks at the $1+ level but still happens monthly.)

Same food? Nope. Want to try new things. Might not all work. Not get added to the repertoire.

New.

About eighteen months ago, I got interviewed by the local newspaper in Enumclaw, WA. Gave my usual spiel about “Do you want to be famous or rich?” by talking about Bernie Taupin.

Nobody knows who Bernie is, except fans. Man’s got more money than he knows what to do with, though.

Usual spiel. Given it dozens of times. I’d rather be rich.

Weirdly, though, I got an email right after that. Fellow in Enumclaw who was a composer. Asked if I wanted to be his Bernie.

We call him Elton, because he’s absolutely nothing like the original. (It works, just run with it.)

So he and I started collaborating on music. I’d never written lyrics, but I’ve written poetry, drama, non-fiction, and make a living at fiction.

Shit, yes. Let’s do it.

So I taught myself what lyrics looked like. How they worked. Not an expert. Not even the instant expert that writers can do.

But wrote a series of lyrics for Elton. He turned one of them into a song.

Then he looks at me one day and says “We need a singer. You sing?”

Well, technically yes. Have been known to crank the CDs to stupid and sing along. Used to be pretty good, once upon about forty years ago when last I had formal training.

So I recorded all the vocals. He played all the instruments. We’ve gone back and forth for a while getting the sound right because this is all new to me, and a new genre and art form for him.

He usually writes music samples that get picked up for television shows or movies. Incidental or introductory music. Nothing where you’d know his name unless you were the Music Director of the project who heard his stuff and decided that it fit what they needed.

Until now.

This last Friday, he pushed the launch button.

Ward & Rogers are in the process of releasing our first single. “Left It All Behind.”

Lyrics by B. Ward. Composition PJ Rogers. Vocals by B. Ward.

Sometime in the coming week, it will get out everywhere and I’ll share a link to Amazon and iTunes (along with a lot of muppet flailing, because muppet flailing) so folks can see what we’ve been up to. LIsten along. Even buy it and help me expand into my new multi-media empire.

First song. Already working on a second, as well as writing more and teaching myself how to use the MuseScore software in order to get down the melodies I hear so he can turn them into awesomeness faster.

And (this is the utterly cool part), I will have a Freddie Mercury Number of TWO. Somewhere, on some project that might never get released, the lead singer of Queen took some of PJ’s music and did something with it. And did it officially so that you see both their names when you look in the right database.

How awesome is that?

Worse, I’m already talking to some folks to see if PJ and I can create something like our own Alan Parsons Project, where I’m not necessarily always singing. (Got a couple of things that work far better with a female voice, so I’ve talked to at least one friend to see if I can blackmail her into playing along. TBD).

Anti-Stodgy.

Doing something new, for the sake of newness, rather than spending the rest of your life in the same chair, eating the same food, watching the same tv shows every night after a job you hate, but not enough to strike out and try something entirely new.

For me, it has included making music, weird as that should sound to anyone who knows me.

But it’s happening.

What have you done to introduce newness into your life?

Why aren’t you smiling more and occasionally muppet flailing?

Reach out

One of the things they don’t tell you about being a grown-up is that you’ll lose friends along the way. Partly, at least in my case, that’s the outcome of living a full and adventurous life.

I wanted to talk recent times, but it dawns on me that I need to go way back to set up the scene. because I’ve lived a strange life so far.

My family moved from Wichita to Salina, KS when I was about five in the mid-70s. We lived there for two years, so kindergarten and half of first grade for me. Then back to Wichita for the other half of first grade, plus second and third, where I was at the same elementary school (Seltzer). Fourth grade in the gifted program at Minneha. Fifth and Sixth they split that group in half, and sent me to Clark.

That’s just elementary school, going to three of them without moving. Four in six years.

Then, for junior high (grades 7-9 in those days), they took half the folks I’d been with at Clark and sent them to a different school (Coleman) from the one the other part of us went to (Curtis). So all my bestest friends disappear and I’m pretty much starting over. Remember, this is before social media or even cell phones, in the early ‘80s, so they’re kinda gone.

Managed to stay at Curtis for all three years, which was amazing. And a record to that point.

Then all of us finally circle back to the same high school. (Wichita Southeast, when it was still on Edgemoor in town, instead of out in the middle of nowhere.)

But I’ve lost touch with everyone from elementary by this point. New friends in Junior High.

Then I graduated high school after what was functionally my Junior Year (technically skipped Junior and went from Sophomore to Senior, long story). So I was only in that building for two years, one of which I was suddenly in classes with folks a year ahead of me previously. They didn’t always react well to the kid. (Understatement.)

Graduate in May. Start classes at Wichita State in June. Don’t turn seventeen until the end of June, so I am not kidding when I say I started college at sixteen.

Stayed there three and a half years, which was my longest time in any school, and graduated in December of 1989. Took spring off. Went to graduate school in the fall in Los Angeles in the fall of ‘90.

Lived in LA until the fall of ‘95. Came back to Wichita, but only stayed about 18 months.

Moved to Seattle in the Feb 1997. New world. New life. Except that the woman who had convinced me to move to Seattle changed her mind after I got here.

On my own, in a whole new place. New everything.

Again.

I have been here (PNW) for twenty-five years now, having marked that six weeks ago. Was with Donna from 1998 until her death in 2008. Been with Fabulous Publisher Babe(tm) since 2013 (the second time around).

Worked for an insurance agency for a year. Then a property management company for two. Then I spent seven years (the HORRORS!) at a software startup. Then a year at Microsoft at as a-dash.

Swapped sides of the lake and worked in downtown Seattle for a year at one place before it shut itself down, then down at Pioneer Square facing the Pergola for three.

Then some friends from a prior gig recruited me to a new gig down near the stadiums, and I was there from 2012-2018, when I retired from the day job and started writing full time.

Social media works for me because I’m kinda feral, and have lived the exact opposite of that life where you and the same three guys you went to first grade with stay together for sixty years.

I tracked down my best friend in 4th-6th grades a few years ago, through an ex-girlfriend I remain on good terms with. Hadn’t talked to him for more than thirty-five years, I think. Haven’t talked to my best friend in Junior high and high school since just before we turned thirty, so that’s nearly twenty-four years now.

Etc.

Amazingly, I am friends with half a dozen exes on social media. Like, interact with some of them at least weekly, and others regular enough to count.

But I obviously have lost touch with a lot of folks over the decades. Some, it was for the better, like a handful who are probably all-in Q-Anon whackjobs these days, based on where they were headed in those days.

Others simply vanished when everybody got busy and drifted apart.

The friends you make in school are because you see them every day. Once you get out into the world, you will see co-workers regularly, but I was in software for a big chunk of my career, in Seattle, where folks move around a lot. Being with three different companies that went out of business not long after I left (writing on the wall kind of thing) doesn’t help.

So that’s where I started this morning with this blog.

The Pandemic has caused a lot of folks to stay home. To maybe lose touch with some old friends because you haven’t been seeing them at work or getting together for beers.

As a man of a certain age, I’m also old enough to have not seen folks in a decade or more, and maybe only loosely track that number.

So I started reaching out. Just to say hello. Catch up on news. Poke sleeping bears. Something. Not all of them have responded, but there’s nothing I can do about that. Maybe they didn’t drift away but purposefully strode into the fog and I didn’t understand at the time.

Who knows?

But I keep trying. Maybe I have an old email address that doesn’t work any more. Or a bad phone number.

Or they don’t want to hear from me.

That doesn’t stop me, until they specifically say to fuck off.

You, now. When was the last time you reached out to that friend you haven’t seen or talked to in a while? Even to say hello?

What’s stopping you? Do you owe them an apology? Do they owe you one?

Has it been long enough that you don’t even remember why you haven’t spoken? I got a few of those, where I remember stepping back, but not what triggered it. Can’t be helped.

At the same time, there are remarkably few folks out there that I won’t at least say hi to.

Like you, I keep a list. Folks TSTL. Or folks who violate Wheaton’s Law. Something bad.

But there are a lot of folks that are just out there.

If you’re one of them, and I haven’t talked to you in a long time, maybe reach out?

We live in an age of polarization, but also atomization, as we can remain kinda in touch while being farther and farther away physically and emotionally.

But ya gotta try from time to time.

When was the last time you tried?

You are the brand

Writers, you are a brand. You get that, right? When a reader sees your name on a cover, they will hopefully have a good idea what sort of story to expect. We’re beyond good art, good font, and good blurb here. Your name.

Your brand.

So what are you selling them?

This came up for me recently because I’m generally known for space opera kinds of actiony science fiction. At the same time, I write other stuff. Most of it falls into SF, but I also have the occasional sword and sorcery fantasy piece, some from the early days and some from ongoing efforts when the muse bites me on the ass.

But in 2022, I’m planning on dropping some books that fall into the Action/Adventure category. No magic or paranormal. Hardly any science fiction at all (less than any given James Bond movie, for comparison, with the sorts of technology you might have the Tuesday After Next).

I hope that my usual SF fans will come with me on a new adventure. Science fiction fans tend to be the most forgiving, by the way, when an author branches out. Mystery readers, on the other hand, tend to not come out of mystery as a rule. There will be exceptions, and most of those are brand related, when they love a particular author that much. Or the author happens to drift into a new category that is also one they like.

Buchman and I have been masterminding for a few years now. Trying to figure out how to glimpse the future and see where publishing is going over the next several years. Not all of those insights will help us make money, but more than a few of them have saved us time and effort. Opportunity costs.

Science fiction is going through one of those regular cycles where sales boom for a while, then slide down the waveform. In the last twenty-five years, we’ve seen YA Magic Academies become a major publishing event. Then YA Post-apocalyptic SF. Sparkly vampires, which was not quite horror like previous generations. Mostly Paranormal Romance, if you had to categorize it, but it resists being limited for a variety of reasons.

For each genre, there are expectations. When you build up a fan slowly, you will first do it by hitting enough of those expectations (not all of them) and providing entertainment value. Over time, they will come to know and like your brand. To form expectations about what your next book will be. To preorder your next book sight-unseen.

This is where cover art and font treatment come into play, because they form unconscious opinions about the story based purely on the art, in that first tenth of a second the (potential) reader see it. And those expectations shape everything, so if you are wrong, you lead them astray.

Blurbs help refine, but the cover art draws them in far enough to look at the blurb. Before then, they look for the author name.

Do they know you? Do the like you? Are they fans? Or do they have bad experiences because you maybe burned them in the past?

Lots to unpack here, but I’m going to focus on the brand part.

You know you are in a Blaze Ward story where someone is sticking it to the Man. Where you will have some manner of found family forming and enduring. I don’t do grand family arcs, because my personal history does not lend itself well to that sort of thing. Suffice it to say that there’s a reason I live in Seattle, which was about as far away as I could get from certain elements of family without crossing oceans or national borders.

My brand in SF is fast-paced, lean prose leaning heavily into my past as a poet. Stories that draw you in and hold you until you read the entire thing in one sitting if I’ve done it right. Smart characters. Competent women who are not defined by the man in their lives. Real people solving real problems, without any gods or deus ex machina involved. No Chosen One. No ancient prophesy.

I’ve talked in other places about why I will put such a (Chosen One) book down immediately. I don’t care what twist you’ve put on it or how cute you think it is. Not interested. Worse, if you’ve gotten me as far as reading a sample of your book when I find it is Chosen One, you can pretty much rest assured that I have now formed an opinion of your brand and marked you off of people I will have any interest in reading in the future.

But that’s neither here nor there.

What is your brand? What ten, individual words could you write down the left margin of a page that summed up your writing style for someone that had never picked up one of your books before?

Who are you?

If you don’t know, that means that you have never considered yourself from the standpoint of the readers you want to entice into giving you money. They will have opinions. Probably already do. What will they think?

If you aren’t selling well, is it because someone picking up any of your books has no idea what to expect? What genre it might be, based on cover art and title font?

What are you selling?

Any one book is a product in and of itself. But when you have a catalog, you are selling something bigger. A brand.

What is your brand? What should it be, if we were to ask you and ten fans? How do you reconcile if those opinions are radically different?

I am a commercial artist. That’s a fancy way of saying that I care about the business side of things. Because this is a business. I am publishing books because I want folks to buy them and read them. To support me in a lifestyle that no longer involves pants.

To do that, I have to take into account commercial considerations. That does not involve writing to market, because I write in genres and sub-genres with large fan bases. I love SF, and can make money in it, because my first mission when I start a new piece is to entertain my fans.

All the politics and ax-grinding is secondary, and largely hidden away inside the prose where you might absorb it without conscious thought. That’s also part of my brand.

I regularly hear about writers who just want to write. Who just want to put a story down on paper and have people fall in love with it. None of that icky, commercial crap. Lovely thought. Any story will have fans, but the weirder and more niche it is, the smaller that potential fan base.

What do you do when you’ve sold your book to all twelve fans of a sub-sub-sub-sub-slipstream-genre?

If you don’t want to work the commercial side of things, then I presume you are busy querying agents for a book deal. Best of luck, because those are rarer than hen’s teeth and pay hardly anything at all. But you don’t have to worry about anything except finding a home for your book, because the publisher will be on the hook for everything, which includes cover art, title font, and blurb. Maybe they’ll find a winning combination. Maybe not.

Either way, they will be forming your brand for you.

Read that again.

You have given up control of your brand, meaning that someone else gets to decide how the world of readers perceive you.

What are they going to see?

And is it worth it?